New products management / C. Merle Crawford.
Material type:
TextSeries: The Irwin series in marketingPublisher: Burr Ridge, IL : Irwin, c1994Edition: 4th edDescription: xxvii, 495 p. : illSubject(s): New products management
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College Learning Resource Center General Circulation | HF 5415.153 C72 1994 (Browse shelf) | Available | CL7193 |
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| HF 5415.15 C72 1991 New products management / | HF 5415.15 C72 1991 New products management / | HF 5415.153 C58 1993 Managing new product and process development : | HF 5415.153 C72 1994 New products management / | HF 5415.153 C72 1997 New products management / | HF 5415.153 K491 2015 Blue ocean strategy : | HF 5415.153 T48 1993 New product development : |
Includes appendices, bibliography and index.
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