Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche.
Material type:
TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1995Edition: 2nd edDescription: xvi, 555 p. : illSubject(s): Marketing -- Management
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College Learning Resource Center General Circulation | HF 5415.13 B669 1995 (Browse shelf) | Available | CL7203 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 B669 1995 (Browse shelf) | Available | CL7346 |
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| HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 A23 1992 Strategic market management / | HF 5415.13 B448 1991 Cases in marketing management / | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 B669 1995 Marketing management : | HF 5415.13 D368 1990 Market driven strategy : | HF 5415.13 F383 2014 Marketing strategy : |
Includes appendix and indices.
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