The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Ford Wiersema.
Material type:
TextPublisher: London : Harper Collins Publishers, 1996Description: xvi, 222 pSubject(s): Marketing -- Management | Marketing -- Marketing Vocational guidance
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College Learning Resource Center General Circulation | HF 5415.13 T74 1996 (Browse shelf) | Available | CL9463 |
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| HF 5415.13 P388 1991 A preface to marketing management / | HF 5415.13 P47 2005 Basic marketing : | HF 5415.13 R48 1981 Introduction to marketing management : | HF 5415.13 T74 1996 The discipline of market leaders : | HF 5415.13 W799 2016 Services marketing : | HF 5415.13 W8732 2011 The marketing plan handbook / | HF 5415.135 C72 2006 Strategic marketing / |
Includes index.
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