Marketing : the basics / Karl Moore
Material type:
TextPublisher: London : Routledge, c2006Description: vii, 220 pages : illustrationsSubject(s): Marketing -- Management
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College Learning Resource Center General Circulation | HF 5415.13 M664 2006 (Browse shelf) | 1 | Checked out | 09/17/2025 | CL9135 |
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| HF 5415.1265 M613 2016 Success secrets of the online marketing superstars / | HF5415.13 B46 2018 Brand management: co-creating meaningful brands | HF 5415.13 K68 2023 Entrepreneurial marketing: beyond professionalism to creativity, leadership, and sustainability | HF 5415.13 M664 2006 Marketing : the basics / | HF 5415.13 Z45 2018 Services marketing : integrating customer focus across the firm / | HF 5415.16 H33 2016 Accounting services specialist / | HF 5415.17 S25 2016 Sales, Marketing and PR in service industry / |
Includes bibliography, references, glossary and index.
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