Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel.
Material type:
TextPublisher: New York : Best Business Books, c2003Description: xvi, 311 p. : illSubject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Planning
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College Learning Resource Center General Circulation | HF 5415.135 N957 2003 (Browse shelf) | Available | CL9572 |
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| HF 5415.13 W8732 2011 The marketing plan handbook / | HF 5415.135 C72 2006 Strategic marketing / | HF 5415.135 C72 2006 Strategic marketing / | HF 5415.135 N957 2003 Marketing your business : | HF 5415.15 B34 Product strategy and management / | HF 5415.15 C72 1991 New products management / | HF 5415.15 C72 1991 New products management / |
Includes appendices, glossary, bibliography and index.
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