Essentials of contemporary advertising / William F. Arenas, David H. Schaefer.
Material type:
TextPublisher: Boston : Mc Graw-Hill Irwin, c2007Description: xxviii, 558 p. : part col. illSubject(s): Advertising
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College Learning Resource Center General Circulation | HF 5823 A74 2007 (Browse shelf) | Available | CL9574 |
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| HF 5821 B62 1994 Contemporary advertising / | HF 5821 B62 1994 Contemporary advertising / | HF 5821 O86 1985 The trouble with advertising / | HF 5823 A74 2007 Essentials of contemporary advertising / | HF 5823 A792 1978 Advertising / | HF 5823 B387 1995 Introduction to advertising and promotion : | HF 5823 B387 1995 Introduction to advertising and promotion : |
Includes glossary, bibliographical reference, and indices
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