Marketing research / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Material type:
TextSeries: McGraw Hill/Irwin series in marketingPublisher: Boston : McGraw Hill/Irwin, c2003Edition: 2nd edDescription: xxiii, 720 p. : illSubject(s): Marketing research
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College Learning Resource Center General Circulation | HF 5415.2 H258 2003 (Browse shelf) | Available | CL9666 |
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| HF 5415.153 C72 1997 New products management / | HF 5415.153 K491 2015 Blue ocean strategy : | HF 5415.153 T48 1993 New product development : | HF 5415.2 H258 2003 Marketing research / | HF 5415.2 K53 1996 Marketing research : | HF 5415.2 M478 2016 The market research toolbox / | HF 5415.2 P487 1988 Marketing research / |
Includes glossary, endnotes, and indices.
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