Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
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TextPublisher: Upper Saddle River, New Jersey : Pearson Education Southeast Asia Pte. Ltd, c2008Edition: 3rd edDescription: xvii, 893p. : ill., 26cmISBN: 981-247-0-52-2Subject(s): Hospitality industry -- Marketing | Tourism trade -- Marketing
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College Learning Resource Center General Circulation | TX 911.3 M3 K874 2003 (Browse shelf) | Available | CL10487 |
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| TX 911.3 M3 J67 2003 Restaurant marketing and advertising for just a few dollars a day / | TX 911.3 M3 K67 2007 Fundamentals of marketing for hospitality and tourism / | TX 911.3 M3 K67 2010 Marketing for hospitality and tourism / | TX 911.3 M3 K874 2003 Marketing for hospitality and tourism / | TX 911.3 M3 O32 2007 Travel and tourism marketing / | TX 911.3 M3 W43 2001 Hospitality marketing / | TX 911.3 M3 W43 2001 Hospitality marketing / |
Includes index
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