Product strategy and management / Michael Baker and Susan Hart.
Material type:
TextPublisher: Singapore : Pearson Education South Asia Pte Ltd, 2007Edition: 2nd edDescription: 541 p. ; 23 cmSubject(s): Product management | New products -- Management -- Case studies
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College Learning Resource Center General Circulation | HF 5415.15 B34 (Browse shelf) | Available | CL10855 |
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| HF 5415.135 C72 2006 Strategic marketing / | HF 5415.135 C72 2006 Strategic marketing / | HF 5415.135 N957 2003 Marketing your business : | HF 5415.15 B34 Product strategy and management / | HF 5415.15 C72 1991 New products management / | HF 5415.15 C72 1991 New products management / | HF 5415.153 C58 1993 Managing new product and process development : |
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