Principles of contemporary marketing / David L. Kurtz.
Material type:
TextPublisher: Pasig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2012Edition: 15th edDescription: 780 p. : ill. ; 25 cmISBN: 9789814392822Subject(s): Marketing -- Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center Filipiniana Collection | HF 5415.13 K8 2012 (Browse shelf) | Available | CL11220 |
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| HF 5415.13 G6 1996 Contemporary marketing strategy in the Philippine setting / | HF 5415.13 G62 1993 Marketing mix : | HF 5415.13 Ia1 2012 Marketing management / | HF 5415.13 K8 2012 Principles of contemporary marketing / | HF 5415.13 M37 1988 Essentials of marketing / | HF 5415.13 M57 1990 Marketing management / | HF 5415.13 M57 2000 Marketing management / |
Includes glossary and index
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