International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
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TextPublisher: Pasig City : Cengage Learning Asia, 2015Edition: 10th edDescription: xxxv, 677p. : ill.; 25 cmISBN: 978-981-4687-03-4Subject(s): Export marketing | International business enterprises
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College Learning Resource Center Filipiniana Collection | HF 1009.5 C998 2015 (Browse shelf) | Available | CL11521 |
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Includes glossary and index.
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