Product innovation strategy pure and simple : how winning companies outpace their competitors / Michel (Mike) Robert.
Material type:
TextPublisher: New York : McGraw-Hill, c1995Description: xvi, 174 p. : illSubject(s): New products -- Management
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High School Learning Resource Center General Circulation | HF 5415.153 R63 1995 (Browse shelf) | Available | HS5805 |
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Includes index
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