Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Material type:
TextPublisher: Chicago : American Library Association, 2010Description: xi, 140 p. : ill. ; 26 cmISBN: 0838910009 (alk. paper); 9780838910009 (alk. paper)Subject(s): Libraries -- Marketing | Libraries -- Public relations| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
High School Learning Resource Center General Circulation | Z 716.3 D752 2010 (Browse shelf) | Available | HS8958 |
Browsing High School Learning Resource Center shelves, Shelving location: General Circulation Close shelf browser
| No cover image available | No cover image available | No cover image available |
|
|
No cover image available | No cover image available | ||
| Z 689 R63 2007 Crash course in library gift programs : | Z 695.66 O43 2008 Cataloging of audiovisual materials and other special materials : | Z 699.35 B745 2010 Next-gen library catalogs / | Z 716.3 D752 2010 Bite-sized marketing : | Z 716.85 R567 2010 Library videos and webcasts / | Z 718.2 U6P336 2006 Crash course in children's services / | Z 718.5 S95 2010 Library programs for teens : |
Includes index.
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
There are no comments on this title.