Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal.
Material type:
TextPublisher: London ; New York : Kogan Page, 2018Description: XVI, 251 pages ; 24cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749479930 (alk. paper)Subject(s): Marketing research | Consumer behavior | Data miningAdditional physical formats: Online version:: Predictive analytics for marketersDDC classification: 658.8/302856312 LOC classification: HF5415.2 | .L483 2018
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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College Learning Resource Center Processing Center | Non-fiction | CIR HF 5415.2 L657p 2018 (Browse shelf) | Available | CL12078 |
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| CIR HD 62.5 Eh33y 2017 Youthentrepreneurship | CIR HD 62.7 T679s 2017 Starting your own business : | CIR HD 2341 G795s 2017 She means business : | CIR HF 5415.2 L657p 2018 Predictive analytics for marketers : | CIR HF 5466 St785 2019 E-commerce business shopify & dropshipping 2 books in 1 | CIR HG 4026 K45 2018 Financial management | CIR H 62 F655q 2019 Quantitative social science data with R: |
Includes bibliographical references (pages 241-245) and index.
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