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1.
Advertising : background, theory and practice / Isabelo T. Crisostomo.

by Crisostomo, Isabelo T.

Material type: Text Text; Format: print Publisher: Manila : National Bookstore, c1993Availability: Items available for loan: College Learning Resource CenterCall number: HF 5821 C75 1993 (4).

2.
Advertising / Gregorio S, Miranda.

by Miranda, Gregorio S.

Edition: Rev. edMaterial type: Text Text; Format: print Publisher: Manila : National Bookstore, c1991Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 M57 1991 (4).

3.
The code of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally.

by Jhally, Sut.

Material type: Text Text; Format: print Publisher: New York : Routledge, c1990Availability: Items available for loan: College Learning Resource CenterCall number: HF 5827 J49 1990 (1).

4.
Advertising : what it is and how to do it / Roderick White.

by White, Roderick.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: London : McGraw-Hill, c1993Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 W468 1993 (2).

5.
Getting into advertising / David Laskin.

by Laskin, David.

Material type: Text Text; Format: print Publisher: New York : Ballantine Books, c1986Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 L38 1986 (1).

6.
The effective use of advertising media : a practical handbook / by Martyn P. Davis.

by Davis, Martyn P.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: London : Century Business, c1992Availability: Items available for loan: College Learning Resource CenterCall number: HF 5826.5 D39 1992 (2).

7.
An insider's guide to advertising music / by Walt Woodward.

by Woodward, Walt.

Material type: Text Text; Format: print Publisher: New York : Art Direction Book Co., c1982Availability: Items available for loan: College Learning Resource CenterCall number: ML 45 W6 1982 (1).

8.
International advertising handbook : a user's guide to rules and regulations / Barbara Sundberg Baudot.

by Baudot, Barbara Sundberg.

Material type: Text Text; Format: print Publisher: Lexington, MA : Lesington Books, c1987Availability: Items available for loan: College Learning Resource CenterCall number: K 3844 B38 (1).

9.
Advertising : planning, implementation and control / David W. Nylen.

by Nylen, David W.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: Cincinnati : South-Western Pub. Co, c1986Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 N84 1986 (1).

10.
How to produce effective TV commercials / Hooper White.

by White, Hooper.

Edition: 2nd edMaterial type: Text Text; Format: print Publisher: Lincolnwood : NTC Business Books, c1986Availability: Items available for loan: College Learning Resource CenterCall number: HF 6164 T42 W46 1986 (1).

11.
The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.

by Diamond, Edwin.

Edition: Rev. edMaterial type: Text Text; Format: print Publisher: Cambridge, MA : MIT Press, c1988Availability: Items available for loan: College Learning Resource CenterCall number: JF 2112 A4 D53 1988 (1).

12.
Broadcast and cable selling / Charles Warner.

by Warner, Charles, 1932-.

Material type: Text Text; Format: print Publisher: Belmont : Wadsworth, c1986Availability: Items available for loan: College Learning Resource CenterCall number: HF 5439 B67 W37 1986 (1).

13.
The making of effective advertising / Charles H. Patti, Sandra E. Moriarty.

by Patti, Charles H.

Material type: Text Text; Format: print Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1990Availability: Items available for loan: College Learning Resource CenterCall number: HF 5825 P28 1990 (1).

14.
Television : the business behind the broadcasting / Les Brown.

by Brown, Les.

Material type: Text Text; Format: print Publisher: New York : Harcourt Brace Jovanovich, c1971Availability: Items available for loan: College Learning Resource CenterCall number: HE 8700.8 B75 (1).

15.
Contemporary advertising / William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden.

by Arens, Williams F.

Edition: 5th edMaterial type: Text Text; Format: print Publisher: Burr Ridge, IL : Irwin, 1994Availability: Items available for loan: College Learning Resource CenterCall number: HF 5821 B62 1994 (2).

16.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Micahel A. Belch.

by Belch, George Edward.

Edition: 3rd edMaterial type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 B387 1995 (2).

17.
Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Fort Worth : Dryden Press, c1997Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 S48 1997 (1).

18.
Entrpreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette.

Material type: Text Text; Format: print Publisher: New York : Wiley, c1996Availability: Items available for loan: College Learning Resource CenterCall number: HF 5826.5 S64 1996 (1).

19.
Advertising procedure / Otto Kleppner.

by Kleppner, Otto.

Edition: 5th edMaterial type: Text Text; Format: print Publisher: Manila : National Bookstore, c1971Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 K54 1971 (1).

20.
Marketing hotels and restaurants into the 90s : a systematic approach to increasing sales / Melvyn Greene.

by Greene, Melvyn.

Edition: 2nd edMaterial type: Text Text; Format: print Publisher: Mandaluyong, MM : National Bookstore, c1987Availability: Items available for loan: College Learning Resource CenterCall number: TX 911.3 M27 G74 1987 (1).

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