Contemporary advertising / William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: Irwin series in marketingPublisher: Burr Ridge, IL : Irwin, 1994Edition: 5th edDescription: 1 v. (var. pagings) : col illSubject(s): Advertising
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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College Learning Resource Center General Circulation | HF 5821 B62 1994 (Browse shelf) | Available | CL5874 | |
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Books
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College Learning Resource Center General Circulation | HF 5821 B62 1994 (Browse shelf) | Available | CL5875 |
Bovee's name appears first on previous editions.
Includes appendices, glossary, references and indices.
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