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1.
Essentials of contemporary advertising / William F. Arenas, David H. Schaefer.

by Arens, William F | Schaefer, David.

Material type: Text Text; Format: print Publisher: Boston : Mc Graw-Hill Irwin, c2007Availability: Items available for loan: College Learning Resource CenterCall number: HF 5823 A74 2007 (1).

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch Michael A.

Edition: Global ed.Material type: Text Text; Format: print Publisher: New York : Mc Graw-hill/ Irwin, c2012Availability: No items available : In transit (1).

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