Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal.
Material type:
TextPublisher: London ; New York : Kogan Page, 2018Description: XVI, 251 pages ; 24cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749479930 (alk. paper)Subject(s): Marketing research | Consumer behavior | Data miningAdditional physical formats: Online version:: Predictive analytics for marketersDDC classification: 658.8/302856312 LOC classification: HF5415.2 | .L483 2018
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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College Learning Resource Center Processing Center | Non-fiction | CIR HF 5415.2 L657p 2018 (Browse shelf) | Available | CL12078 |
Includes bibliographical references (pages 241-245) and index.
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