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1.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O.

Material type: Text Text; Format: print Publisher: Chicago : Irwin, c1995Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415 B4155 1995 (1).

2.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O.

Edition: 5th ed.Material type: Text Text; Format: print Publisher: New York : McGraw Hill, c2007Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.1 B4155 2007 (1).

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