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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Bearden, William OMaterial type: Text

TextPublisher: New York : McGraw Hill, c2007Edition: 5th edDescription: xxxvi, 588 p. : col. illSubject(s): Marketing -- United States

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.1 B4155 2007 (Browse shelf)	Available		CL9149

Includes appendices, glossary and index.

With accompanying CD.

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