Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche.
Material type:
TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1995Edition: 2nd edDescription: xvi, 555 p. : illSubject(s): Marketing -- Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 B669 1995 (Browse shelf) | Available | CL7203 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 B669 1995 (Browse shelf) | Available | CL7346 |
Includes appendix and indices.
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