Essentials of contemporary advertising / William F. Arenas, David H. Schaefer.
Material type:
TextPublisher: Boston : Mc Graw-Hill Irwin, c2007Description: xxviii, 558 p. : part col. illSubject(s): Advertising
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
College Learning Resource Center General Circulation | HF 5823 A74 2007 (Browse shelf) | Available | CL9574 |
Includes glossary, bibliographical reference, and indices
There are no comments on this title.