Olopsc Library catalog › Details for: Advertising, promotion and supplemental aspects of integrated marketing communications /

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Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence AMaterial type: Text

TextPublisher: Fort Worth : Dryden Press, c1997Edition: 4th edDescription: xxiv, 589 p. : col. illSubject(s): Advertising | Sales promotion | Communications in marketing

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5823 S48 1997 (Browse shelf)	Available		CL7196

Includes glossary and index.

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