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1.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Robert J. Best, Kenneth A. Coney.

by Hawkins, Del I.

Edition: 4th edMaterial type: Text Text; Format: print Publisher: Homewood, IL : BPI Irwin, 1989Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.33 U6 H38 1989 (1).

2.
Questionnaire design: how to plan, structure and write survey material for effective market research

by Brace, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: U.S.: Kogan Page Ltd., c2018Availability: Items available for loan: College Learning Resource CenterCall number: HF 5415.3 B73 2018 (1).

3.
Consumer behavior: building marketing strategy / David Mothersbaugh

by Mothersbaugh, David L | Susan Bardi Kleiser | Del I. Hawkins.

Edition: 15thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw Hill Education, c2024Availability: No items available : Checked out (1).

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