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Consumer behavior: building marketing strategy / David Mothersbaugh
Material type:
TextPublication details: New York: McGraw Hill Education, c2024.Edition: 15thDescription: xxiii, 824 pages: color illustrations; 24cmISBN: - 9781266114762
- HF 5415.3.U6 M68 2024 CL12466
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College Learning Resource Center General Circulation | HF 5415.3.U6 M68 2024 (Browse shelf(Opens below)) | 1 | Checked out | 06/18/2026 | CL12466 |
Includes index
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