Toffler, Betsy-Ann
Dictionary of marketing terms / by Betsy-Ann Toffler, Jane Imber. - 2nd ed - Hauppauge, NY : Barron's Educational Series, c1994. - vii, 579 p.
Rev. ed. of : Dictionary of advertising and direct mail terms, c1987.
Marketing--Dictionaries
Dictionary of marketing terms / by Betsy-Ann Toffler, Jane Imber. - 2nd ed - Hauppauge, NY : Barron's Educational Series, c1994. - vii, 579 p.
Rev. ed. of : Dictionary of advertising and direct mail terms, c1987.
Marketing--Dictionaries