Arens, Williams F
Contemporary advertising / William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden. - 5th ed - Burr Ridge, IL : Irwin, 1994. - 1 v. (var. pagings) : col ill - Irwin series in marketing .
Bovee's name appears first on previous editions. Includes appendices, glossary, references and indices.
Advertising
Contemporary advertising / William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden. - 5th ed - Burr Ridge, IL : Irwin, 1994. - 1 v. (var. pagings) : col ill - Irwin series in marketing .
Bovee's name appears first on previous editions. Includes appendices, glossary, references and indices.
Advertising