| 000 -LEADER |
|---|
| fixed length control field |
00841nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190520021247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080417s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, Williams F |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc. |
William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burr Ridge, IL : |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (var. pagings) : col ill |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bovee's name appears first on previous editions. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes appendices, glossary, references and indices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
