McCarthy, Edmund Jerome
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. - 4th ed - Kalookan City : Philippine Graphic Arts, 1988. - xvi, 512 p. : ill. - Irwin series in marketing .
"Shortened version of Basic Marketing." Includes appendices, glossary, and indices.
971-08-4628-0
Marketing
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. - 4th ed - Kalookan City : Philippine Graphic Arts, 1988. - xvi, 512 p. : ill. - Irwin series in marketing .
"Shortened version of Basic Marketing." Includes appendices, glossary, and indices.
971-08-4628-0
Marketing