| 000 -LEADER |
|---|
| fixed length control field |
00712nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520021251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080131s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
971-08-4628-0 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, Edmund Jerome |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing / |
| Statement of responsibility, etc. |
E. Jerome McCarthy, William D. Perreault, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Kalookan City : |
| Name of publisher, distributor, etc. |
Philippine Graphic Arts, |
| Date of publication, distribution, etc. |
1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 512 p. : ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Shortened version of Basic Marketing." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes appendices, glossary, and indices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 852 ## - LOCATION |
|---|
| -- |
OLOPSC |
