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Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, Edmund JeromeMaterial type: Text

TextSeries: Irwin series in marketingPublisher: Kalookan City : Philippine Graphic Arts, 1988Edition: 4th edDescription: xvi, 512 p. : illISBN: 971-08-4628-0Subject(s): Marketing

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center Filipiniana Collection	HF 5415.13 M37 1988 (Browse shelf)	Available		CL5910

"Shortened version of Basic Marketing."

Includes appendices, glossary, and indices.

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