Bearden, William O.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - New York : McGraw Hill, c2007. - xxxvi, 588 p. : col. ill.
Includes appendices, glossary and index. With accompanying CD.
Marketing--United States.
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - New York : McGraw Hill, c2007. - xxxvi, 588 p. : col. ill.
Includes appendices, glossary and index. With accompanying CD.
Marketing--United States.