| 000 -LEADER |
|---|
| fixed length control field |
00665nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070829s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
principles and perspectives / |
| Statement of responsibility, etc. |
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 588 p. : col. ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes appendices, glossary and index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
With accompanying CD. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
United States. |
| 852 ## - LOCATION |
|---|
| -- |
Golden Books |
| -- |
OLOPSC |
| -- |
2995.00Php |
