Wirtz, Jochen
Services marketing : people, technology, strategy / Jochen Writz, Christopher Lovelock. - 8th ed. - New Jersey : World Scientific, c2016. - 783p. ; col. ill. ; 28cm
Includes glossary and index
9781944659011
Marketing--management
Professions--marketing
Service industries--marketing
Services marketing : people, technology, strategy / Jochen Writz, Christopher Lovelock. - 8th ed. - New Jersey : World Scientific, c2016. - 783p. ; col. ill. ; 28cm
Includes glossary and index
9781944659011
Marketing--management
Professions--marketing
Service industries--marketing