| 000 -LEADER |
|---|
| fixed length control field |
00743nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170120s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944659011 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
people, technology, strategy / |
| Statement of responsibility, etc. |
Jochen Writz, Christopher Lovelock. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey : |
| Name of publisher, distributor, etc. |
World Scientific, |
| Date of publication, distribution, etc. |
c2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
783p. ; col. ill. ; 28cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Professions |
| General subdivision |
marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher |
| 852 ## - LOCATION |
|---|
| -- |
C&E |
| -- |
OLOPSC |
| -- |
1895.00Php |
