Olopsc Library catalog › Details for: Services marketing :

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Services marketing : people, technology, strategy / Jochen Writz, Christopher Lovelock.

By: Wirtz, JochenContributor(s): Lovelock, ChristopherMaterial type: Text

TextPublisher: New Jersey : World Scientific, c2016Edition: 8th edDescription: 783p. ; col. ill. ; 28cmISBN: 9781944659011Subject(s): Marketing -- management | Professions -- marketing | Service industries -- marketing

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.13 W799 2016 (Browse shelf)	Available		CL11438

Includes glossary and index

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