Perreault, William D., Jr.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr. , Ph.D. ... [et al.]. - 15th ed. - New York, NY : McGraw-Hill Education, 2017. - iii, 752 p. ; ill. col. ; 28cm
Includes bibliographic references and index.
9781259921292
Marketing
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr. , Ph.D. ... [et al.]. - 15th ed. - New York, NY : McGraw-Hill Education, 2017. - iii, 752 p. ; ill. col. ; 28cm
Includes bibliographic references and index.
9781259921292
Marketing