| 000 -LEADER |
|---|
| fixed length control field |
00672nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180316s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259921292 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D., Jr. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Remainder of title |
a marketing strategy planning approach / |
| Statement of responsibility, etc. |
William D. Perreault, Jr. , Ph.D. ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
McGraw-Hill Education, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
iii, 752 p. ; ill. col. ; 28cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographic references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 852 ## - LOCATION |
|---|
| -- |
F&J |
| -- |
OLOPSC |
| -- |
3962.00Php |
