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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr. , Ph.D. ... [et al.].

By: Perreault, William D., JrMaterial type: TextTextPublisher: New York, NY : McGraw-Hill Education, 2017Edition: 15th edDescription: iii, 752 p. ; ill. col. ; 28cmISBN: 9781259921292Subject(s): Marketing
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Item type Current location Call number Status Date due Barcode
Books Books College Learning Resource Center
General Circulation
HF 5415 P45 2017 (Browse shelf) Available CL11727

Includes bibliographic references and index.

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