Integrated marketing communications /
Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, and Terence A. Shimp.
- 4th asia-pacific ed.
- South Melbourne, Victoria : Cengage Learning Australia, 2015.
- xxvi, 478p. ; ill.col. ; 26 cm
Includes bibliographic references and index
9780170254304
Communication in marketing
Sales promotion
Includes bibliographic references and index
9780170254304
Communication in marketing
Sales promotion