| 000 -LEADER |
|---|
| fixed length control field |
00706nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190520022945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180316s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170254304 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated marketing communications / |
| Statement of responsibility, etc. |
Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, and Terence A. Shimp. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th asia-pacific ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
South Melbourne, Victoria : |
| Name of publisher, distributor, etc. |
Cengage Learning Australia, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 478p. ; ill.col. ; 26 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographic references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 852 ## - LOCATION |
|---|
| -- |
F&J |
| -- |
OLOPSC |
| -- |
9360.00Php |
