Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, and Terence A. Shimp.
Material type:
TextPublisher: South Melbourne, Victoria : Cengage Learning Australia, 2015Edition: 4th asia-pacific edDescription: xxvi, 478p. ; ill.col. ; 26 cmISBN: 9780170254304Subject(s): Communication in marketing | Sales promotion
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5823 I61 2015 (Browse shelf) | Available | CL11729 |
Includes bibliographic references and index
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