Zeithaml, Valeri A.
Services marketing : integrating customer focus across the firm / Valerie A. Zeithmal... [et. al] - 8th Edition. - xxvi, 531 pages : illustrations ; 29 cm.
Includes notes and index.
9781266287152
Service industries --Marketing.
Customer services.
HD 9980.5 / Se491 2024
Services marketing : integrating customer focus across the firm / Valerie A. Zeithmal... [et. al] - 8th Edition. - xxvi, 531 pages : illustrations ; 29 cm.
Includes notes and index.
9781266287152
Service industries --Marketing.
Customer services.
HD 9980.5 / Se491 2024