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Services marketing : (Record no. 96894)

000 -LEADER
fixed length control field 00857nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326154534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250210b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781266287152
040 ## - CATALOGING SOURCE
Linkage College Learning Resource Center
Original cataloging agency College Learning Resource Center
Transcribing agency College Learning Resource Center
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 9980.5
Item number Se491 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valeri A.
9 (RLIN) 55161
Relator term author
245 ## - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc. Valerie A. Zeithmal... [et. al]
250 ## - EDITION STATEMENT
Edition statement 8th Edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw Hill,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 531 pages :
Other physical details illustrations ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Includes notes and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
9 (RLIN) 55162
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
9 (RLIN) 55163
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
9 (RLIN) 55164
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
9 (RLIN) 55165
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mende, Martin
9 (RLIN) 55166
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          College Learning Resource Center College Learning Resource Center 02/10/2025   CIR HD 9980.5 Se491 2024 CL12712 02/10/2025 02/10/2025 Books

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