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Services marketing : integrating customer focus across the firm / Valerie A. Zeithmal... [et. al]

By: Zeithaml, Valeri A [author]Contributor(s): Bitner, Mary Jo [author] | Gremler, Dwayne D [author] | Mende, Martin [author]Material type: TextTextNew York, NY : McGraw Hill, 2024Edition: 8th EditionDescription: xxvi, 531 pages : illustrations ; 29 cmISBN: 9781266287152Subject(s): Service industries -- Marketing | Customer servicesLOC classification: HD 9980.5 | Se491 2024
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Books Books College Learning Resource Center
CIR HD 9980.5 Se491 2024 (Browse shelf) Available CL12712

Includes notes and index.

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