Consumer behavior : implications for marketing strategy / Del I. Hawkins, Robert J. Best, Kenneth A. Coney.
Material type:
TextPublisher: Homewood, IL : BPI Irwin, 1989Edition: 4th edDescription: xviii, 796 p. : illSubject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States -- Case studies
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College Learning Resource Center General Circulation | HF 5415.33 U6 H38 1989 (Browse shelf) | Available | CL1133 |
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| HF 5415.32 M68 1993 Consumer behavior / | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.33 U6 H38 1989 Consumer behavior : | HF 5415.5 L68 1994 Product plus : | HF 5415.5 P4 2000 The one to one manager : | HF 5415.7 B338 1987 Basic business logistics : |
Includes references, appendices and indices.
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