Marketing / Roy T. Shaw, Richard J. Semenick.
Material type:
TextPublisher: Cincinnati : South-Western, c1989Edition: 6th edDescription: vi, 484 pSubject(s): Marketing
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College Learning Resource Center General Circulation | HF 5415 S3 1989 (Browse shelf) | Available | CL1667 |
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| HF 5415 P45 2017 Essentials of marketing : | HF 5415 P957 2017 Principles of marketing. | HF 5415 R634 1996 Creating product strategies / | HF 5415 S3 1989 Marketing / | HF 5415 W548 1992 New directions in marketing : | HF 5415 W549 1950 Marketing and traffic management / | HF 5415.1 B4155 2007 Marketing : |
Earlier ed. has Weldon Johnson Taylor as the senior author.
Includes appendices and index.
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