Marketing research / Robert A. Peterson.
Material type:
TextPublisher: Plano, TX : Business Pub, c1988Edition: 2nd edDescription: xiii, 576 p. : figs., tablesSubject(s): Marketing research | Marketing research -- Statistical methods
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.2 P487 1988 (Browse shelf) | Available | CL1850 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.2 P487 1988 (Browse shelf) | Available | CL2169 |
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| HF 5415.2 K53 1996 Marketing research : | HF 5415.2 M478 2016 The market research toolbox / | HF 5415.2 P487 1988 Marketing research / | HF 5415.2 P487 1988 Marketing research / | HF 5415.2 S32 1987 Marketing research : | HF 5415.2 S32 1987 Marketing research : | HF 5415.2 S78 1986 Markets and market logic / |
Includes suggested readings, endnotes, appendix and index.
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