Consumer behavior / John C. Mowen.
Material type:
TextSeries: Macmillan series in marketingPublisher: New York : Macmillan, c1993Edition: 3rd edDescription: xxii, 808 p. : illSubject(s): Consumer behavior | Consumers -- United States
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.32 M68 1993 (Browse shelf) | Available | CL2812 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.32 M68 1993 (Browse shelf) | Available | CL3330 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.32 M68 1993 (Browse shelf) | Available | CL3331 |
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| HF 5415.3 W536 1990 Consumer behavior / | HF 5415.32 C66 2018 Consumer behavior / | HF 5415.32 E33 1993 Efficient consumer response : | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.32 M68 1993 Consumer behavior / | HF 5415.33 U6 H38 1989 Consumer behavior : |
Includes references, glossary and indexes.
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