The making of effective advertising / Charles H. Patti, Sandra E. Moriarty.
Material type:
TextPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1990Description: xiii, 140 p. : illSubject(s): Advertising copy | Advertising
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Books
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College Learning Resource Center General Circulation | HF 5825 P28 1990 (Browse shelf) | Available | CL3455 |
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| HF 5823 W45 2004 Advertising Principles & Practice / | HF 5823 W468 1993 Advertising : | HF 5823 W468 1993 Advertising : | HF 5825 P28 1990 The making of effective advertising / | HF 5826.5 D39 1992 The effective use of advertising media : | HF 5826.5 D39 1992 The effective use of advertising media : | HF 5827 J49 1990 The code of advertising : |
Includes references.
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